Uttar Pradesh Social Media Policy for Influencers

UP Social Media Policy: How Influencers Can Earn Up to ₹8 Lakh Per Month

UP's New Social Media Policy: A Golden Opportunity for Influencers

The Uttar Pradesh (UP) government has come up with a new social media policy that is catching the attention of many, especially content creators and social media influencers. This policy allows influencers to earn up to ₹8 lakh per month by promoting government schemes. This move by the UP government aims to spread awareness about various government initiatives using the power of social media.

In this blog, we will explain the UP social media policy in simple terms, how influencers can benefit, and why this policy is important for both the government and influencers.

What is the Uttar Pradesh (UP) Social Media Policy?

The UP social media policy is designed to use social media influencers to promote different government schemes to the public. The government wants to ensure that more people, especially the youth, know about important schemes like healthcare, education, women empowerment, and infrastructure development.

By collaborating with social media influencers, the government hopes to reach a wider audience. Influencers will create content like videos, posts, and stories to spread awareness about these schemes, and in return, they can earn up to ₹8 lakh per month based on their reach and engagement.

How Can Influencers Benefit from the Policy?

This new social media policy in Uttar Pradesh is a golden opportunity for influencers, both big and small. Influencers will be selected based on their followers, engagement, and type of content they create.

  • Big Influencers: If you have a large following on platforms like Instagram, YouTube, or Twitter, you can earn more by promoting government schemes. With the right content and a loyal audience, influencers can earn up to ₹8 lakh every month.

  • Small Influencers: Even if you have a smaller following, you can still earn through this policy. Micro-influencers who have a tight-knit community can help spread government schemes to specific audiences, and the government will pay based on the value of their contribution.

  • Regional Content Creators: The UP government is especially looking for influencers who understand local issues and speak the regional language. So, if you’re a local influencer with a good following, this policy can be a great way to earn money while helping your community understand government schemes better.

Categories for Influencers

The policy groups social media influencers based on their subscriber or follower count, across Facebook, YouTube, Instagram, and X.

For Facebook & YouTube Influencers:

  • Category A: Minimum 10 lakh subscribers
  • Category B: Minimum 5 lakh subscribers
  • Category C: Minimum 2 lakh subscribers
  • Category D: Minimum 1 lakh subscribers

For Instagram & X Influencers:

  • Category A: Minimum 5 lakh subscribers
  • Category B: Minimum 3 lakh subscribers
  • Category C: Minimum 2 lakh subscribers
  • Category D: Minimum 1 lakh subscribers

Why is This Policy Important?

The UP social media policy is a smart move by the government because it uses the popularity of social media to reach more people. Here’s why this policy is so important:

Today, most young people in UP are on platforms like Instagram, YouTube, and Facebook. Traditional media like newspapers and TV may not always reach them. But by using influencers, the government can ensure that the youth knows about important schemes directly on their phones.

The policy encourages local influencers who know the issues and language of their region. This makes the promotion of government schemes more relatable and trustworthy for local communities.

The chance to earn up to ₹8 lakh per month will encourage more influencers to participate in government campaigns. This will not only help influencers earn a good income but also support the government in spreading the word about welfare programs.

Influencers often have a personal connection with their followers. When they talk about a government scheme, people are more likely to listen and trust the information. This makes the policy more effective in reaching people.

What Schemes Will Influencers Promote?

Influencers will be promoting various state-run schemes such as:

How to Get Involved?

If you’re a social media influencer in Uttar Pradesh and want to benefit from this policy, here’s what you need to do:

  1. Build a strong presence on social media platforms like YouTube, Instagram, or Facebook.
  2. Engage with your followers regularly. High engagement rates make you more attractive to government campaigns.
  3. Create high-quality, relevant content that reflects your understanding of local issues.
  4. Stay updated about the UP social media policy and government campaigns by following official UP government channels and websites.

UP Social Media Policy (FAQ)

The UP Social Media Policy is a new initiative by the Uttar Pradesh government to collaborate with social media influencers for promoting state-run welfare schemes. Influencers can earn up to ₹8 lakh per month by creating and sharing content about these schemes.

Influencers are selected based on their reach, engagement, and the quality of content they create. The more followers and engagement an influencer has, the higher the chances of earning. Depending on the size and scale of the campaigns, earnings can go up to ₹8 lakh per month.

Both micro-influencers (with smaller but engaged audiences) and macro-influencers (with large follower bases) can participate. The policy is open to influencers from various platforms like Instagram, YouTube, Facebook, and Twitter, especially those with local or regional reach in Uttar Pradesh.

Influencers will create videos, posts, stories, and other engaging content to promote government schemes. The content will focus on topics like women empowerment, education, healthcare, welfare programs, and infrastructure development.

Influencers need to have an active social media presence, a decent number of followers, and good engagement rates. The government will select influencers based on their audience demographics, content quality, and ability to reach the local population.

Influencers can use popular platforms like Instagram, YouTube, Facebook, and Twitter to create and share content about the government schemes.

best-2022-short-Instagram-captions-for-any-post

100+ Popular Diwali Instagram Hashtags for Your Account

This Diwali, are you searching for Instagram hashtags?

Here is a list of Instagram hashtags you can use for posts related to Diwali. No matter if you’re posting an OOTD (outfit of the day) for Diwali or lighting off fireworks. You can increase the exposure of your account on your company or personal brand profile by using these Diwali Instagram hashtags. These hashtags can be used by brands to target Diwali festival enthusiasts and market their products to a specific audience.

Let’s use the manufacturers of tea light candles or DIY products as an example. To reach their target audience, which is active during this festival of lights, they can use Diwali hashtags. Let’s first discuss the actual Diwali festival before moving on to hashtags. Diwali is a festival of lights and good fortune. In India, the Diwali festival is observed. After spending 14 years in exile, during which time he fought and defeated demons, including Ravana, the demon king, Rama is said to have returned to his people on this day.

Let’s get started with the list of Instagram hashtags for Diwali. These hashtags have been personally curated by me and are divided into different categories.

Instagram hashtags for Diwali (under 100 average likes)

#diwalishopping

#diwaliparty

#diwalilights

#diwaligifting

#diwalisweets

#diwali_night

#diwaliwishes

#diwalispecial

#diwalicelebration

Instagram hashtags for Diwali (under 250 average likes)

#deepawali

#ethniclooks

#diwalicollections

#festivaloflights

#festivaltime

#festivemood

#festive2022

#tealightholder

#diwalilights

Instagram hashtags for Diwali (under 500 average likes)

#festivalshopping

#diwalidiyas

#diwaliseason

#diwali2k22

#diwaligifts

#deepawali

#happydeepawali

#festivaloflights

#festiveperiod

#festiveseason

#diwalilights

#diwalipune

#diwalidelhi

#indiandiwali

#diwalidecoration

Instagram hashtags for Diwali (under 1000 average likes)

#Diwalidecorations

#festive

#festivegifts

#festivevibes

#diwalivibes

#diwalioffer

#corporategifting

#diwalihampers

#diwalioutfit

#happydiwali

#diwaligift

#doorhangings

#homedecorindia

Instagram hashtags for Diwali (under 2000 average likes)

#festivalgifting

#diwali

#diwaliseason

#diwalidecor

#diwalirangoli

#festivecollection

#diwali (city_name)

#giftingideas

#diwalidiya

#diwalicelebration

#indianfestival

#diwali2022

#deepawali

#diwalisale

#festive

You can use these Diwali hashtags based on how many people have liked your photos or videos. I suggest keeping track of the likes and comments you get within the first 60 to 90 minutes of posting.

As an illustration, if I post a photo and it receives 150 likes within the first hour, I can use hashtags from the following categories:

Hashtags with Top Posts Under 100 Average Likes (More)

Hashtags with Top Post Average Below 250 (A Few)

As a result, your post will be visible in the first category’s top section, attracting more likes and exposure because you are receiving more likes than the first category. Depending on the number of likes, this may or may not give you a ranking in a few hashtags from the second category as well, increasing your exposure.

You could think of this as a “snowball effect,” where lower-quality hashtags help you move up the list of popular hashtags.

These are the hashtags for Diwali on Instagram that you can use for your photos at this festival. Use hashtags in the first comment (my favorite) or in the captions.

Is it possible to use Instagram hashtags in the first comment?

If you are looking for 75+ Diwali Short Captions for Instagram: Click here

I hope you found this article helpful and were able to find the best Diwali Instagram hashtags for your Instagram account.

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75+ Instagram Short Captions and WhatsApp Messages | Diwali Captions to Use for This Year’s IG Posts

Have some amazing Diwali photos but can’t think of the right words to caption them? Don’t worry, we’ve got you covered.

There is a Diwali/Deepavali caption for every picture, whether it is of you and your family or just you. Your photos are incomplete if you don’t have the appropriate captions to go with them, regardless of whether you are taking a picture of the lovely rangoli or a selfie with the Diya. Therefore, be sure to look through this selection and select the ideal captions for your Diwali photos.

These Diwali Instagram captions are ideal for the festival of lights. Simply use them in your photos for Instagram, Facebook, or any other platform you want to share them on.

Short Instagram Captions & One Liners

Good vibes

Positive aura

Fairy lights day

Festival of lights

Subh Deepavali (can go with Hindi also)

Celebrating lights

Deepavali 2023 /Diwali 2023

Diwali Dhamaka

Subh Labh (can go with Hindi also)

Ethnic!

Sweets!

Rangoli!

Lights!

Crackers!

Be a Rocket/Sutli bomb

Festive mood

Diwali!! Indian attire

Festive feel around

Dil wali Diwali

Diwali vibes

10/10 fairy lights

Diwali special

Gujiya >>

Dhamaka begins

Sparkle and sparkle

Diyas everywhere

The mandatory pic on Diwali (picture holding Diya )

Choose to be colorful Diya

Colors of Diwali

 Indian fest! Indian attire

Fun frolic Diwali

End of Darkness

Diwali ki Shubhkamnayein!

 Light, camera, action, happy Diwali!!

Don’t mind but

Churchuris>>>